Ever wondered why you can’t stop thinking about a certain movie or book?
It’s all about anticipation…
Here are 6 quick tips to keep your audience glued to your stories.
Tip 1: Create a Gap.
Leave questions unanswered.
This creates a void that your audience needs to fill.
It’s like a puzzle with missing pieces.
Tip 2: False Leads.
Send your audience down a path, only to surprise them with a twist.
This unexpected turn keeps them engaged and guessing.
Tip 3: Build Characters Slowly.
Reveal character traits gradually.
The more interesting a character is, the more curious your audience will be.
Tip 4: Use Foreshadowing.
Subtle hints about future events create a sense of anticipation.
It’s like dropping breadcrumbs for your audience to follow.
It’s also what in Copywriting is called “Open Loop”
Tip 5: Time Your Reveals.
Don’t give away everything too soon.
Build tension by delaying the big reveal.
The longer you wait, the bigger the payoff.
Tip 6: Involve Your Audience.
Ask questions, create polls, look at how they react (NOT what they say in the comments).
This makes them feel like they’re part of the story and invested in the outcome.