Every artist, copywriter and businessman should constantly improve his storytelling skills.
Here are 9 quick tips you can apply to improve your stories.
1: Show, don’t tell.
Instead of saying “he was angry,” describe his clenched fists, raised voice, and flushed face.
Create vivid, precise images in your audience’s mind.
2: Use strong verbs and words.
“He walked” is okay, but “he stormed” or “he glided” creates a better, more precise picture.
Precise verbs and words create powerful images.
(Hint: if English is not your first language, like for me, get a thesaurus – one of the best investments any storyteller can make)
3: Subvert expectations.
It’s not necessary, in particular, for business storytelling.
But always try to surprise your audience, even in smaller ways.
4: Embrace silence.
Sometimes, what isn’t said is more powerful than words.
Use pauses and empty spaces to create tension and mystery.
Especially if you are telling a story out loud.
5: Sensory details are key.
Engage all five senses.
Don’t limit your self to visual cues, but engage all senses.
The more immersive, the better.
6: Find your unique voice.
Your style is what sets you apart.
Don’t be afraid to experiment with different tones, rhythms, and perspectives.
The more you practice, the more you’ll refine your own style.
7: Read like a writer.
Read a lot of different styles.
Find what works for you and what turns you off.
And then try for yourself and see what happens.
8: Write what you know.
Personal experiences are extremely powerful.
Use them at your advantage.
And keep making new one.
9: Revise, revise, revise.
Editing and refining are essential for crafting a polished story.
Write a draft, take a day or 2 off, and review it. During the pause, your subconscious will keep on working on it.