Storytelling is often considered a creative art.
And it is. But beneath the surface, there’s a strategic element: manipulation. Sometimes it is done consciously. Most of the time is unconscious. Just like with copywriting.
Here are 5 reasons why.
1: Emotional Manipulation
Stories evoke emotions – joy, fear, sadness.
Like in copywriting, emotions are used to persuade to direct the audience’s focus.
And this is a strong way to influence decisions.
2: Persuasive Language
Carefully chosen words can shape perception.
Copywriters and storytellers master this, crafting messages that subtly influence beliefs.
3: Creating Desire
Storytelling builds worlds we want to be part of.
And this can be a wonderful or disastrous thing (today’s society is a reflection of horrible, dystopic worlds people wants to be part of).
4: Exploiting Vulnerabilities
Understanding audience needs and fears allows for effective stories.
This is a form of manipulation, though often subtle, especially when it comes to fiction and public speaking.
5: Controlling Narrative
Stories shape our understanding of reality.
Copywriters control the narrative about their product or brand. This is not inherently good or bad. It’s just a tool that can be used for good or for evil.
The choice is yours.