Direct Sales Copywriting is the art and science of selling through the written word.
On the surface, copywriting appears to be a collection of techniques and strategies designed to manipulate the reader into making a purchase. That’s true on a surface level, but copywriting goes beyond sales and manipulation. On a deeper level, it’s all about understanding how powerful your words can be and how they impact your readers.
If you understand the principle behind this skill, your storytelling will drastically improve.
First, effective copywriting focuses on the reader, not the product or service.
How does this help your storytelling? 99% of storytellers I know (fiction writers, public speakers, etc.) focus on showing off how smart they are through their stories. And trust me, that’s a huge turn-off. What most people care about is, “What’s in it for me? How do I benefit from listening to your story?“. The moment you shift the focus from yourself to the reader, you will see a massive improvement in how people engage with your stories.
Plus, people will have an easier time remembering them as something that really changed their lives.
Copywriting also teaches how to leverage the power of words to keep attention and move people’s focus.
We live in a society where everyone tries to get your attention: influencers, brands, your high school classmates… Images, stories, and videos constantly bombard us. All these distractions make it difficult to concentrate on a single story at a time. That’s why, nowadays, a good copywriter must learn how to get attention and keep it from the beginning to the end.
This is the same for modern storytellers.